Interesting (but slightly saddening) how our tendencies to seek mental shortcuts in decision-making are consistently exploited by marketers. Many open doors, but well structured and with a lot of fascinating examplesAh the comforts of mindless consistencyDefinitely one of the most interesting and useful MBA reads! 👨🏽‍🎓📈💰This will be more of a brain dump than a fully structured review, but Robert B. Cialdini argues that there are seven archetypal ways in which people can influence each other...

"Click, and the appropriate tape is activated; whirr, and out rolls the standard sequence of behaviors." It's kind of scary how simple the principles in Robert B. Cialdini's *Influence: The Psychology of Persuasion* are... One of the main objectives of the book is said to be preparing the average person against compliance tacticians, but I have a feeling that it's the latter who'll use *Influence: The Psychology of Persuasion* more often...Review to come. (Looking for the best psychology book...

I don't usually read a lot of business books or non-fiction, but sometimes I stumble upon real gems. I had *Influence: The Psychology of Persuasion* sitting on my shelf for ages, always putting it off, thinking it was just another badly written self-help book. Boy, was I wrong! *Influence: The Psychology of Persuasion* by Robert B. Cialdini is a brilliantly documented, thoroughly researched, and well-organized summary of the key factors that influence our decisions. Cialdini breaks it down into ...

Absolutely fascinating! I haven't enjoyed reading a book this much in ages. Humans, like animals, have automatic response mechanisms that cause us to react in certain ways without thinking. Exploiters and manipulators use these mechanisms to achieve financial gain or further their own interests. These mechanisms include: - **The Law of Reciprocity:** Humans are social beings who exchange services and assistance with others. The problem arises when someone offers a gift or help that isn't needed...

It's one of those business books that's a decent read if you're new to the genre. It follows the familiar formula of stretching information that could be condensed into a few pages, repeating concepts that every other business book covers, just rephrased. If you haven't given much thought to how your communication influences others (and vice versa), then "Influence: The Psychology of Persuasion" by Robert B. Cialdini might be a real eye-opener. However, if you're already self-aware or have consi...

Robert Cialdini's *Influence: The Psychology of Persuasion* breaks down the six "weapons of influence" that shape our decisions every day. If you want to understand how persuasion works, this book is a must-read! Here’s a quick rundown: 1) Reciprocation - We're wired to return favors. That's why free samples are so effective in marketing. Cialdini illustrates this with a powerful example: Even when facing a devastating famine and civil war, Ethiopia gave thousands in humanitarian aid to Mexico ...

I honestly don't get why so many people rave about this book. It feels like it's dumbing things down for the audience, using overly simple language and hammering the same point home five times just to make absolutely sure we get it. For example (going from memory here): "People are heavily influenced by society. Society shapes our choices. Our choices are influenced by the people around us. There are tons of examples of your choices being swayed by those around you." Yeah, thanks, I got it the f...

Essential reading for anyone in marketing. Robert B. Cialdini's *Influence: The Psychology of Persuasion* dives deep into the most prevalent methods used to sway people's choices. Cialdini backs up his points with insights gained from his time spent embedded within direct marketing firms and similar organizations. The book also provides practical tips on recognizing manipulation tactics and effectively countering them. Overall, a highly engaging read that will significantly boost your awareness...

Summary: This book can’t be summarized. It can only be very, very strongly recommended.Recommended? YES. Buy it now if you haven’t read *Influence: The Psychology of Persuasion* by Robert Cialdini.Table of contents:1 Weapons of Influence2 Reciprocation: The Old Give and Take…and Take3 Commitment and Consistency: Hobgoblins of the Mind4 Social Proof: Truths Are Us5 Liking: The Friendly Thief6 Authority: Directed Deference7 Scarcity: The Rule of the FewNotes:Below are my key takeaways and some int...

I'd file "Influence: The Psychology of Persuasion" under 'dangerous knowledge.' Cialdini, still a leading consultant in the field, includes a small disclaimer at the end, acknowledging the potential for misuse, but he doesn't delve much deeper. I constantly see these principles abused – to manipulate democracies into war, to push products and services we don't actually need, and so much more. It's pervasive.I've been thinking about starting an ethics institute focused on this very topic. Anyone ...